ABOUT PROJECT BASELINE
Strategic consulting built on innovation, cultural intelligence, and two decades of results.
FULL-CIRCLE SOLUTIONS FROM ONE SOURCE
Project Baseline was founded in 2007 by Todd Walton, a connector and builder whose work spans culture, business, civic life, technology, and global community. Not because he chases industries, but because he genuinely understands people across every one of those lines.
From global engagement initiatives with Dr. Mae Jemison to launching Complex Community Week in Chicago, from Chevrolet partnerships with Rainbow PUSH to advising on South African market entry, our work is built on the kind of relationships that only come from genuine belonging in every room we enter.
We bring cultural fluency, strategic discipline, and the patience to stay long enough for results to compound. That combination has generated over 25 billion impressions across 20+ campaigns and built partnerships that span decades, not quarters.
HOW WE WORK
A demonstrated collaborative methodology sharpened over time to deliver results.
ASSESSMENT
We start with a deep-dive into your current state, goals, and challenges. Understanding your organization, your audience, and the landscape you're operating in. No templates. No assumptions. Real listening that builds real understanding.
STRATEGY
Building the roadmap with clear objectives and measurable outcomes. We connect the dots between your brand identity, your audience, and your business objectives to create a plan that's both ambitious and executable.
DESIGN
Creative solutions tailored to your brand identity and audience. Whether it's campaign creative, experiential concepts, or digital strategy, every element is designed with intention and cultural intelligence.
DEVELOPMENT
Bringing strategies to life with disciplined execution. This is where plans become real: assets are built, partnerships are activated, teams are aligned, and timelines are managed with precision.
IMPLEMENTATION
Deploying solutions with attention to detail and timeline management. Launch day is just the beginning. We manage every moving piece to ensure the work lands the way it was designed to.
MANAGEMENT
Ongoing oversight to ensure sustained impact and optimization. We stay. We measure. We adjust. Because the real value of any engagement is what compounds over time, not what launches with fanfare.
PROVEN EXPERIENCE
Two decades of impact across industries and geographies.
Director, Marketing Ops
Directed Redbox Rewards launch: 15% revenue increase per user, $20M generated year two. 1B+ monthly kiosk impressions. Innovation Council: 300+ ideas, $25M-$100M projected revenue.
Special Advisor to Dr. Mae Jemison
Spearheaded Nexus Nairobi 2023: 1,500+ participants from 50+ countries. Co-founded Signal Hill Road book launch: 20,000+ readers, NPR and NYT coverage.
13 Years of Partnership
MTV #WhatsYourDream (50M impressions), Chevrolet Money Matters (1,000+ educated), and strategic media campaigns spanning a decade of civic engagement.
Motivation comes from within, and I am here to help you ACTIVATE IT.TODD WALTON, FOUNDER
READY TO GET STARTED?
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