Brand Strategy • Experiential

Complex Community Week

Launching a philanthropic initiative that brought together athletes, artists, designers and chefs to reinvest in Chicago.

Client: Complex Media
Services: Brand Strategy, Campaign Development, Community Engagement
Scope: Chicago Market

THE STORY

Understanding there's no better time to use their voice to not only entertain, but inspire social good, Complex was looking to launch their new initiative ComplexCommunity: a philanthropic endeavor producing collaborations that empower future leaders and provide much needed resources to cities that birthed Complex culture.

THE SOLUTION

Complex launched the initiative in Chicago during their first ever COMPLEX Community Week by teaming up with community members, athletes, artists, designers and chefs to work with local organizations and more to support underserved communities and reinvest in the city. We developed the strategic framework and managed the on-the-ground execution of this multi-day initiative.

GALLERY

IMPACT

5,000+ Community Members
100M+ Media Impressions
10+ Partner Organizations

COMMUNITY IMPACT

The initiative brought together local organizations, athletes, artists, designers and chefs in Chicago to work with local organizations to support underserved communities and reinvest in the city that helped birth Complex culture.

EXPLORE MORE WORK

See how we've helped other organizations create meaningful impact.

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