Find Where The Wind Goes
Relaunching Dr. Mae Jemison's memoir through a comprehensive publishing strategy, eCommerce platform, and community outreach program that reached 20,000+ young readers.
THE STORY
"Find Where The Wind Goes" is a memoir by Dr. Mae Jemison, the first African American woman in space. The project involved relaunching the book through Signal Hill Road, a publishing venture co-founded with Dr. Jemison, with a comprehensive strategy to reach young readers and inspire the next generation of STEM leaders.
THE SOLUTION
Developed and executed the publishing strategy, eCommerce platform, and community outreach program. The campaign reached over 20,000 young readers and engaged 100,000+ participants in community outreach events, earning features in NPR and the New York Times.
DR. MAE JEMISON
Dr. Mae Jemison is the first African American woman to travel in space, a physician, engineer, and founder of the 100 Year Starship initiative. Her memoir tells the story of growing up in Chicago and following her curiosity to become an astronaut, encouraging young people to find their own path.
IMPACT
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