Look Up! Global Campaign
A global engagement campaign reconnecting humanity to space, the Earth and the importance of audacious goals.
THE STORY
The story begins with a heartfelt discussion between Dr. Jill Tarter, co-founder of the SETI Institute, LeVar Burton and Dr. Mae Jemison at SXSW following their panel on 100 Year Starship. The topic? How to reconnect humans to space, to the Earth and the importance of audacious goals for the health of humanity. Initiated September 15, 2017 at the 25th Anniversary of Dr. Jemison's Spaceflight, LOOK UP! was established to connect people from all walks of life, across the world, on a single day by the simple act of sharing what they see when they LOOK UP.
THE SOLUTION
We supported the development and implementation of an integrated brand strategy for Look Up!, a global engagement campaign which garnered support from celebrities and influencers around the world.
IMPACT
GLOBAL ENGAGEMENT CAMPAIGN
The campaign connected people from all walks of life, across the world, through the simple act of sharing what they see when they look up. Support from celebrities and influencers amplified the message to a massive global audience.
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