Lyft + SummertimeCHI.com
An 8-month strategic partnership creating engagement and value for two brands in one of Lyft's leading markets.
THE STORY
Lyft, a national rideshare transportation brand, was looking to expand market share in one of their leading markets, Chicago. They needed a strategy to reach key consumer targets, create engagement campaigns, and build relationships with the greater community.
THE SOLUTION
We supported the development of a partnership with lifestyle brand SummertimeCHI.com to help reach key consumer targets and build community relationships. The campaign we delivered was entitled "Curators of Summer." We proposed an 8-month partnership engagement spanning from April to December 2016, with a specific focus on a series of ideas, concepts, and strategic plans to create engagement and value for both brands.
ABOUT SUMMERTIMECHI.COM
SummertimeCHI.com is a digital lifestyle brand that captures the essence of this iconic Chicago experience through nightlife and events, fashion, culture, and exclusive experiences. It's about all access, all year round.
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