Social Impact • Brand Partnership

Rainbow PUSH + Chevrolet "Money Matters"

A financial literacy and empowerment initiative connecting Chevrolet's brand investment with Rainbow PUSH's authentic community reach.

Client: Rainbow PUSH Coalition / Chevrolet

Services: Financial Literacy Campaign, Brand Partnership, Community Engagement

Scope: National

THE STORY

Rainbow PUSH Coalition partnered with Chevrolet to create "Money Matters," a financial literacy and empowerment initiative targeting underserved communities. The program needed a strategic partner who could bridge corporate objectives with authentic community engagement.

THE SOLUTION

Led the campaign strategy connecting Chevrolet's brand investment with Rainbow PUSH's community reach. Developed the programming framework that educated 1,000+ participants on financial literacy while building authentic brand affinity for Chevrolet within the community.

GALLERY

Rainbow PUSH Presents Money Matters event wide shot

Speaker at podium with PUSH and Chevrolet branding

Woman in red jacket at podium during Money Matters

Group photo with #FINDNEWROADS sign at Money Matters

Attendees by red Chevrolet with Accelerate Your Financial Future signs

IMPACT

1,000+ Participants Educated

1M+ Audience Reached

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