Entertainment • Brand Strategy

Jay Electronica (RocNation)

Rapid-turnaround branding and partnership strategy for one of the most critically acclaimed artists on a national tour.

Client: RocNation / Jay Electronica

Services: Brand Strategy, Marketing, Partnership Development

Scope: National Tour

THE STORY

RocNation artist Jay Electronica, one of our generation's most critically acclaimed creators, had just scored one of the biggest tours of his career: The Nobody's Smiling Tour along with GRAMMY and Oscar Award winning artist COMMON. Getting the news only one month before the first scheduled date, his manager Johnnie Evans and team needed to find the best way to maximize this opportunity from a financial and exposure perspective.

THE SOLUTION

We collaborated to create specific branding and marketing opportunities for Jay Electronica with various marketing assets. We then packaged these into a creative format that the team used to secure various partnerships and sponsorships for the length of the tour.

IMPACT

30 Days Turnaround

National Tour Reach

BRAND ENGAGEMENT MATERIALS

EXPLORE MORE WORK

See how we've helped other organizations create meaningful impact.

View All Projects